There is no single “GPSR fine.” The regulation requires each EU member state to lay down its own penalties and make sure they're effective, proportionate and dissuasive. That means the headline numbers differ from country to country — but the kinds of enforcement are consistent across the EU.
What can actually happen if you're non-compliant?
| Consequence | Who applies it | How common |
|---|---|---|
| Listing removed / suspended | Online marketplaces | Most common for online sellers |
| Order to withdraw or recall the product | Market-surveillance authority | For products judged unsafe |
| Shipment blocked at the EU border | Customs + authorities | For non-EU senders without a responsible operator |
| Financial penalty / fine | National authority (per national law) | Varies by member state |
| Naming on the Safety Gate | EU + national authorities | For dangerous products |
How are fines decided?
Each member state writes the fine levels into its own legislation. In some countries penalties are fixed maximum amounts; in others they're tied to a percentage of the company's annual turnover, which can make them substantial for larger sellers. Because the figures and the method differ by country, it's best to check the specific rules for each market you sell into rather than rely on a single EU-wide number.
Who enforces it?
National market-surveillance authorities are the primary enforcers. They can demand your technical documentation, order corrective action, stop products at the border, and apply penalties. Separately, online marketplacesenforce GPSR commercially — they're required to act on it, and the fastest way most sellers feel non-compliance is a delisted product.
The cheapest way to avoid all of this
Every consequence above traces back to missing or hidden safety information. Getting the basics in place — manufacturer details, an EU Responsible Person, warnings and traceability, shown on every product page — is what keeps you out of trouble. Conformica automates exactly that for Shopify stores. See the GPSR checklist.